Why Marketing is the best field today

Marketing has different types -- from Database Marketing to social media marketing, it’s very vast. Database marketing or Digital marketing refers to all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
A strong digital marketing strategy is essential for businesses, regardless of industry. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of theirtime: online. From the website itself to a business's online branding assets --Digital advertising, email  marketing , online brochures, and beyond.
Long story short, to be competitive as a business owner, you'll need to embrace some aspects of digital marketing.

        

As digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success of the brands and particular enterprise one is working on.

TYPES OF DIGITAL MARKETING

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing

Pay Per Click (PPC)

Affiliate Marketing

Native Advertising

Marketing Automation

Email Marketing

Online PR

Inbound Marketing

Sponsored Content

SALARY ASPECTS OF DIGITAL MARKETING 

Today the consumers have to be approached personally as their attention is fragmented across a range of channels and devices. The Internet, mobile apps, email, Twitter and so many channels have crushed the influence of TV, direct mail, and magazine ads.

Only digital marketing can offer customers personally relevant, timely product and service information via preferred channels. Digital marketing also means handling a data explosion. The world has a massive amount of digital data as companies are collecting and storing massive data.

INTERNATIONAL  OPPORTUNITIES

 

Digital marketing professionals also have the opportunity to tap international opportunities by taking the Google Analytics exam and HubSpot’s Inbound Certification to better the Resume and approach top employers.